BrandingThis project is a conceptual rebrand of the Boys and Girls Club of Canada. I started by creating a logo that features a unique visual identity that represents the individuality of the kids who take part in this program. Once I created the final logo, I created secondary graphics that complimented the logo. Lastly, I designed a stationary package and a t-shirt to showcase the brand.
All photos are for conceptual use only.
Folder
Newsletter
T-Shirt
Business Card
I conducted research on the organization, its background and its audience and concluded that they needed a logo that was more unique, and less corporate to get their message across. I made a moodboard and created many sketches and concepts before creating the final logo.
Moodboard
Initial Concepts
