Frogs and Flies Dayhome

Branding

This brand identity was created for a dayhome located on the south side of Edmonton. To create a fun and safe brand, I began by asking the client about how they wanted their business to be represented, and by doing comparative research of the brands of other child care services. Next, I sketched out many different concepts for the logo and digitally rendered the four best to show the client. After the final design for the logo was selected I created secondary graphics to support the brand, and designed business cards and other collateral.