Repolution

Branding

This brand identity was created for a women’s personal training business. To begin developing this brand identity, I started with the logo. The client was originally looking for a logo that represented a moon goddess; however, after completing some research, I realized a depiction of a warrior goddess would be a better representation of the strength, confidence, and overall empowerment that my client’s customer base would receive. Once the logo was finalized, I was able to start exploring the other elements that pair with this logo to create a complete visual identity. These included the colour palette, typefaces, iconography, secondary visual elements, and Instagram post backgrounds.